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  • Jason Chong
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Standout conference sessions from LAC 2018
Standout conference sessions from LAC 2018 150 150 Jason Chong

There was plenty of fantastic content taking place at the London Affiliate conference 2018. We know you wouldn’t have been able to catch it all, so, we caught up with 3 speakers from our favourite sessions.

OPPORTUNITIES IN CRYPTO

We spoke with Andy following his wildly popular session, “Affiliate opportunities in crypto”. Andy had plenty to say on where cryptocurrency is headed and how Affiliates can capitalise on the opportunity.

Tiago was so great when we last had him at the show that we couldn’t resist bringing him back. The question he’s asking you is whether you’re overlooking a potentially lucrative Latin American affiliate market… well are you?

NICHOLA STOTT – PROGRESSIVE WEB APPS: THE NEWEST, HOTTEST FEATURES TO ACCELERATE YOUR MOBILE PERFORMANCE

It’s not all about apps anymore, Nichola Stott talked about progressive web apps that can deploy “app-like” features to your mobile site that can emphasise speed and user experience for your mobile site. See what she had to say following her conference.

  • Jason Chong
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Calling all Cable Installers, Beauty Editors, and Chefs
Calling all Cable Installers, Beauty Editors, and Chefs 150 150 Jason Chong

A classic recruiting technique, realistic job previews are a best practice in our industry. It gets its own fancy government definition for a reason: it has worked across all industries and all levels for years*. Give candidates the real deal scoop so they can opt in and out at apply, not two weeks or two months or two minutes on the job (all that time, money, energy wasted, turnover costs astronomical, nooooo!).

How have realistic job previews been creatively imagined in recruitment marketing or media?

Employee-generated content

@Social

This is a video from a few years ago where an AT&T premises technician filmed one of their climbs. This person takes so much pride in his work and what he does, he not only filmed part of his workday, but he shared it with the world. What I like best is the varied comments below, like:

“Is there a difference in training between buried wire technicians and premises technicians? What exactly is it?”

“I was a perm tech in fort Worth last year until OCT. I had to resign to handle (personal business). Anyways, on Wednesday I got hired back on finally. I can’t wait to hit pole yard again.”

“What is this? AT&T Basic Training? lol, looks fun”

Today it’s possible to create spaces where people want to share experiences or ask questions that allow them to decide to apply to a position or not. That interaction was missing from the one way communication years ago.

  • Jason Chong
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Building your EVP from the inside out: The time has come
Building your EVP from the inside out: The time has come 150 150 Jason Chong

Next week, the top minds in the talent space will meet in Chicago to share their methods and motivations behind employer branding. In preparation for the conference, we want to put forward a consideration for the future: The next goal of our industry is to build and execute great EVPs from the inside out. It’s something few practitioners have nailed, but it’s the next logical step. Think about it…

Most of you sit within talent acquisition and are focused on the candidate and the candidate experience. We have become amazing storytellers and have great new social channels and tools to amplify our message. But what happens once a candidate accepts the offer and joins on day one? The employer brand quickly becomes lost in a maze of communications around onboarding and other important internal messages from a variety of stakeholders.

So what’s the solution from the perspective of a employer brand practitioner?

1.

Drive external employer
Culture and employee

You own and drive external employer brand, employee engagement, culture and employee communications.
Most of you sit within talent acquisition and are focused on the candidate and the candidate experience.

2.

You sit
at the table

You sit at the table with the CHRO because attracting and retaining talent is at the top of his/her agenda and they ‘get’ what we offer. The next goal of our industry is to build and execute great EVPs from the inside out.

3.

To drive
the EVP

To drive the EVP from the inside out, you must actively partner with senior HR stakeholders (who are now your peers since you are sitting at the same table), including:

  • HR strategy and operations teams: for the employee experience and to gain valuable data
  • Learning and development: because they will need your expertise to work with leaders to make the EVP a reality across the organization
  • Diversity and inclusion: because employee resource groups are a great way to evangelize your employer brand, within and outside the company
  • Comp & benefits: to be sure the package is tied to what you are promising
  • HR Business Partners: who are the eyes and ears of the workforce
  • Oh, and Talent Acquisition
  • Wouldn’t it be ideal if the employer brand function reported directly to the CHRO, as a way to keep culture at the forefront and to give you access to the funding you need?

Thank you to our sponsors

Grocery & Specialty Food West is Canada’s premier western grocery trade show, bringing together retailers and manufacturers from across the nation to discover new innovations, network, and build relationships within the grocery industry. GSFW is dedicated towards helping you grow your business and build relations with key retailers.

Exhibit:
Rolster Taylor
RTaylor@cfig.ca

Sponsorship:
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Events/Conference:
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Attention

Leading up to the trade show, you may experience companies contacting exhibitors directly claiming to have room blocks on behalf of the GSF show. THESE CALLS ARE NOT AFFILIATED WITH NOR ASSOCIATED WITH THE SHOW OR CFIG.
GSF cannot be held responsible for any payments made toward these fraudulent claims. Please do not give your credit card information to anyone calling and claiming to be a Travel Agent representing the Event.
BEWARE OF THE MOST COMMON SCAMS:

International Fairs Directory
“International Fairs Directory” sends out a letter using the show name asking exhibitors to update their contact information. If you receive such a letter, do not respond and do not send the form back. If you read the fine print you would be agreeing to pay €1,212 (over CA$1,800) to them each year for three years for the “privilege” of advertising in their directory, which has no connection to any trade show.

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False Hotel Reservations
Never book a hotel room with anyone calling you offering a hotel deal. The partner hotel FAIRMONT WATERFRONT VANCOUVER for the event is listed on the event website here: https://gsfshow.com/hotelandtravel/ under HOTEL/TRAVEL for you to book yourself.

Avoid Trade Show Scams
If you are ever unsure whether communications have come from GSF, please do not hesitate to check with us. A member of our team can verify if it is legitimate or not and GSF will never forward your details to third parties who are not contracted to work with the GSF.
If you have any questions/concerns, contact our team at: events@cfig.ca.
You can help stop these scammers by reporting any suspicious activities so we can advise other exhibitors. And remember, never provide financial information to any company you deem suspicious.

If you have any questions/concerns, contact our team at: events@cfig.ca.

Beware of Common Trade Show Exhibitor Scams
Don’t Be Fooled by Trade Show Scams

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