Building your EVP from the inside out: The time has come

Building your EVP from the inside out: The time has come

Building your EVP from the inside out: The time has come 150 150 Jason Chong

Next week, the top minds in the talent space will meet in Chicago to share their methods and motivations behind employer branding. In preparation for the conference, we want to put forward a consideration for the future: The next goal of our industry is to build and execute great EVPs from the inside out. It’s something few practitioners have nailed, but it’s the next logical step. Think about it…

Most of you sit within talent acquisition and are focused on the candidate and the candidate experience. We have become amazing storytellers and have great new social channels and tools to amplify our message. But what happens once a candidate accepts the offer and joins on day one? The employer brand quickly becomes lost in a maze of communications around onboarding and other important internal messages from a variety of stakeholders.

So what’s the solution from the perspective of a employer brand practitioner?

1.

Drive external employer
Culture and employee

You own and drive external employer brand, employee engagement, culture and employee communications.
Most of you sit within talent acquisition and are focused on the candidate and the candidate experience.

2.

You sit
at the table

You sit at the table with the CHRO because attracting and retaining talent is at the top of his/her agenda and they ‘get’ what we offer. The next goal of our industry is to build and execute great EVPs from the inside out.

3.

To drive
the EVP

To drive the EVP from the inside out, you must actively partner with senior HR stakeholders (who are now your peers since you are sitting at the same table), including:

  • HR strategy and operations teams: for the employee experience and to gain valuable data
  • Learning and development: because they will need your expertise to work with leaders to make the EVP a reality across the organization
  • Diversity and inclusion: because employee resource groups are a great way to evangelize your employer brand, within and outside the company
  • Comp & benefits: to be sure the package is tied to what you are promising
  • HR Business Partners: who are the eyes and ears of the workforce
  • Oh, and Talent Acquisition
  • Wouldn’t it be ideal if the employer brand function reported directly to the CHRO, as a way to keep culture at the forefront and to give you access to the funding you need?

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Speakers
See who is speaking at GSF 2020.

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Have your product showcase in the New Product Showcase

Conferences & Workshops
Get Full Delicate Pass and get unlimited access to both the morning conference and workshop program both days.

Hotel & Travel
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FOR

Exhibitors

Exhibitor Manual
Get all the forms ready.

Floor Plan
See where your booth is located.

New Product Showcase
Have your product showcase in the New Product Showcase

Sponsors
Partner with us and promote your brand with GSF.

Retailer Connect
Opportunity to meet with a retailer one on one

FOR

Attendees

Schedule
Our schedule is packed with workshops and conferences.

Speakers
See who is speaking at GSF 2020.

New Product Showcase
Have your product showcase in the New Product Showcase

Conferences & Workshops
Get Full Delicate Pass and get unlimited access to both the morning conference and workshop program both days.

Hotel & Travel
Travel with our promote codes and save more with it.

FOR

Exhibitors

Exhibitor Manual
Get all the forms ready.

Floor Plan
See where your booth is located.

New Product Showcase
Have your product showcase in the New Product Showcase

Sponsors
Partner with us and promote your brand with GSF.

Retailer Connect
Opportunity to meet with a retailer one on one

FOR

Attendees

Schedule
Our schedule is packed with workshops and conferences.

Speakers
See who is speaking at GSF 2020.

New Product Showcase
Have your product showcase in the New Product Showcase

Conferences & Workshops
Get Full Delicate Pass and get unlimited access to both the morning conference and workshop program both days.

Hotel & Travel
Travel with our promote codes and save more with it.

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