Building your EVP from the inside out: The time has come

Building your EVP from the inside out: The time has come

Building your EVP from the inside out: The time has come 150 150 Jason Chong

Next week, the top minds in the talent space will meet in Chicago to share their methods and motivations behind employer branding. In preparation for the conference, we want to put forward a consideration for the future: The next goal of our industry is to build and execute great EVPs from the inside out. It’s something few practitioners have nailed, but it’s the next logical step. Think about it…

Most of you sit within talent acquisition and are focused on the candidate and the candidate experience. We have become amazing storytellers and have great new social channels and tools to amplify our message. But what happens once a candidate accepts the offer and joins on day one? The employer brand quickly becomes lost in a maze of communications around onboarding and other important internal messages from a variety of stakeholders.

So what’s the solution from the perspective of a employer brand practitioner?

1.

Drive external employer
Culture and employee

You own and drive external employer brand, employee engagement, culture and employee communications.
Most of you sit within talent acquisition and are focused on the candidate and the candidate experience.

2.

You sit
at the table

You sit at the table with the CHRO because attracting and retaining talent is at the top of his/her agenda and they ‘get’ what we offer. The next goal of our industry is to build and execute great EVPs from the inside out.

3.

To drive
the EVP

To drive the EVP from the inside out, you must actively partner with senior HR stakeholders (who are now your peers since you are sitting at the same table), including:

  • HR strategy and operations teams: for the employee experience and to gain valuable data
  • Learning and development: because they will need your expertise to work with leaders to make the EVP a reality across the organization
  • Diversity and inclusion: because employee resource groups are a great way to evangelize your employer brand, within and outside the company
  • Comp & benefits: to be sure the package is tied to what you are promising
  • HR Business Partners: who are the eyes and ears of the workforce
  • Oh, and Talent Acquisition
  • Wouldn’t it be ideal if the employer brand function reported directly to the CHRO, as a way to keep culture at the forefront and to give you access to the funding you need?

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Sponsors
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Opportunity to meet with a retailer one on one

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Attendees

Schedule
Our schedule is packed with workshops and conferences.

Speakers
See who is speaking at GSF 2020.

New Product Showcase
Have your product showcase in the New Product Showcase

Conferences & Workshops
Get Full Delicate Pass and get unlimited access to both the morning conference and workshop program both days.

Hotel & Travel
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Exhibitors

Exhibitor Manual
Get all the forms ready.

Floor Plan
See where your booth is located.

New Product Showcase
Have your product showcase in the New Product Showcase

Sponsors
Partner with us and promote your brand with GSF.

Retailer Connect
Opportunity to meet with a retailer one on one

FOR

Attendees

Schedule
Our schedule is packed with workshops and conferences.

Speakers
See who is speaking at GSF 2020.

New Product Showcase
Have your product showcase in the New Product Showcase

Conferences & Workshops
Get Full Delicate Pass and get unlimited access to both the morning conference and workshop program both days.

Hotel & Travel
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GSF 2020 Postponement Announcement

Dear Attendees, Exhibitors,

We are beyond disappointed to announce that for the first time in more than 32 years we will not have a Grocery & Specialty Food West event in Vancouver this spring. Due to circumstances beyond our control, the show will have to be postponed until April 26th and 27th 2021.

The Canadian Federation of Independent Grocers (CFIG) holds our participating Exhibitors, partners, attendees and staff in the highest regard and have no intention of taking any risk where this COVID-19 pandemic is concerned. Your well-being and safety is paramount to us. Although the BC Government’s directive banning all gatherings of 50 people or more was ultimately the deciding factor, we at CFIG consider people and community to be the pulse of all that we are and we have no doubt we will successfully move forward together at the right time.

GSF 2020 was poised to be our greatest version of this event ever. Please accept our apologies for any inconvenience. We thank you for your support this year and we hope to continue having your support as we look to what will be a bigger and better version of GSF in 2021.

The outpouring of interest from our supplier community as well as our retailers has been unprecedented this year and all indications point towards a monumental event in 2021. We really appreciate your support during these times and look forward to working with you. Just let us know how we can help as we move forward towards GSF-West 2021.

CFIG Official Statement to Members
CFIG Official Statement to Members