How To Keep Your Candidate Outreach Emails Out Of The Spam Folder

How To Keep Your Candidate Outreach Emails Out Of The Spam Folder

How To Keep Your Candidate Outreach Emails Out Of The Spam Folder 150 150 Jason Chong

Outreach emails that are designed to target top candidates take a lot of time and energy for recruiters to create. (At least, they should, if you want them to be effective and make the recipients feel like true VIPs!) So, it’s frustrating to think that all that good work might end up in a spam folder — never to be retrieved, opened, read, and enthusiastically replied to by the prospective candidate.

Emails end up in spam folders or get bounced for many reasons. The recipient’s mail system and security settings have a lot to do with that process, of course. Most spam filters and mail servers use a scoring method to decide which messages should be relegated to a user’s spam folder. The higher the spam score assigned to your email, the more likely your message won’t make it to the recipient’s inbox.

There are several things you can do, however, to help keep your candidate outreach emails out of the spam folder. Here are a few strategies.

When formatting outreach emails, think plain and simple.

@Formatting

You want your outreach emails to dazzle potential hires, of course. But if they’re HTML-heavy and bloated with images, color formatting, and other bells and whistles, spam filters will be inclined to reject them outright. Avoid DIV tags (HTML coding), which is generally good practice for emails anyway. And make sure not to leave tables empty.

Also, be careful about generating bad markups. (This often happens when copying and pasting from Microsoft Word.) Just type plain text in the compose field. Plain text works great — really. It will be less likely to send up a red flag with spam filters and will look professional to all recipients.

Subject lines should be brief — 32 characters or fewer, including spaces, is ideal, so they fit on small device screens — and straightforward. Be careful about the words you choose to include your message, especially in the subject line. Even seemingly benign words like “Success” and “Great” and “Boss” could be flagged by a spam filter. Phrases like “Apply now” and “Call now” and “Urgent” can also put your email on the short path to a spam folder. (Note: When crafting your outreach emails, take the time to do a quick search online for current lists of spam trigger words.)

Our Partners

FOR

Exhibitors

Exhibitor Manual
Get all the forms ready.

Floor Plan
See where your booth is located.

New Product Showcase
Have your product showcase in the New Product Showcase

Sponsors
Partner with us and promote your brand with GSF.

Retailer Connect
Opportunity to meet with a retailer one on one

FOR

Attendees

Schedule
Our schedule is packed with workshops and conferences.

Speakers
See who is speaking at GSF 2020.

New Product Showcase
Have your product showcase in the New Product Showcase

Conferences & Workshops
Get Full Delicate Pass and get unlimited access to both the morning conference and workshop program both days.

Hotel & Travel
Travel with our promote codes and save more with it.

FOR

Exhibitors

Exhibitor Manual
Get all the forms ready.

Floor Plan
See where your booth is located.

New Product Showcase
Have your product showcase in the New Product Showcase

Sponsors
Partner with us and promote your brand with GSF.

Retailer Connect
Opportunity to meet with a retailer one on one

FOR

Attendees

Schedule
Our schedule is packed with workshops and conferences.

Speakers
See who is speaking at GSF 2020.

New Product Showcase
Have your product showcase in the New Product Showcase

Conferences & Workshops
Get Full Delicate Pass and get unlimited access to both the morning conference and workshop program both days.

Hotel & Travel
Travel with our promote codes and save more with it.

FOR

Exhibitors

Exhibitor Manual
Get all the forms ready.

Floor Plan
See where your booth is located.

New Product Showcase
Have your product showcase in the New Product Showcase

Sponsors
Partner with us and promote your brand with GSF.

Retailer Connect
Opportunity to meet with a retailer one on one

FOR

Attendees

Schedule
Our schedule is packed with workshops and conferences.

Speakers
See who is speaking at GSF 2020.

New Product Showcase
Have your product showcase in the New Product Showcase

Conferences & Workshops
Get Full Delicate Pass and get unlimited access to both the morning conference and workshop program both days.

Hotel & Travel
Travel with our promote codes and save more with it.

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.