Marketing Archives - Grocery & Specialty Food West Trade Show & Conference

Jason Chong
March 22, 2014
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Did you standout on social media?

Did you standout on social media? https://gsfshow.com/static/images/empty/thumbnail.jpg 150 150 Jason Chong Jason Chong https://secure.gravatar.com/avatar/3d2a9c009ea0eae71329848fd3d285c1?s=96&d=mm&r=g March 22, 2014 March 22, 2014

Social Media is a big deal for us here at iGB Affiliate, we love to see what you’ve been doing in and around the show. LAC 2018 took place last week so it’s now time for us to pick out our favourite five posts from #LAC2018.

Yes, Chris may be our official photographer but god damn he’s good. When he’s not snapping you mid networking at the conference he’s taking these awesome shots of the amazing Buick that was at the awards.

Now we don’t often give top social media slots to companies but we absolutely loved this post. One of the 666Casino’s devil’s lived up to his name and took a ride on an illegal hoverboard (they are definitely contraband you rebels).

Our favourite bit was the indicating – it was probably indicating… we’ve never used a hoverboard so it could have just been turning… who knows.

Don’t you just love a speaker selfie. SEO rockstar @TheBurbman catches this great one after his session to a packed out conference room 1.

Let’s just say the feedback we got from this one was pretty damn good, expect to see some more SEO brilliance from this guy in the future!

Popular London food blogger @ShonaO’s post #LAC2018 post left us mouthwateringly hungry. Just look at that grub! This one make’s the list because we have an incredible amount of respect for anyone who gets up on the Saturday after attending the iGB Affiliate Awards and goes for a run.

We have even more respect for someone who ORGANISES LAC 2018 and the iGB Affiliate Awards and gets up on the Saturday after the show and goes for a run. We salute you @ShonaO

This year’s social media winner hails from the award-winning Broadway Gaming team (Congratulations guys) who won the Best Bingo Affiliate Program award for the third year runnning.

Rob highlights the double the Broadway Gaming success at the awards and sets in motion their campaign to win a new award.

The inaugural “Most Photogenic Affiliate Team” Award… we will let you know if you get any nominations guys…

Don’t forget to follow us on instagram @iGBAffiliate for great conference, pre-conference and post-conference content.

Jason Chong
March 10, 2014
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IGB Affiliate Awards 2018 winners

IGB Affiliate Awards 2018 winners https://gsfshow.com/static/images/empty/thumbnail.jpg 150 150 Jason Chong Jason Chong https://secure.gravatar.com/avatar/3d2a9c009ea0eae71329848fd3d285c1?s=96&d=mm&r=g March 10, 2014 March 10, 2014

We all need a little bit of education and LAC 2018 will have bags of it – check out some of the speakers who’ll be filling your head with bright ideas at this year’s show.

The event, which takes place at the ExCel, London from 7th-10th February, is expected to attract in excess of 5,000 delegates, 3,500 of which are affiliates, making it the biggest in its history.

Andor Palau, the Head of SEO at Peak Ace AG and a renowned expert for large scale international SEO, takes part in two talks, “Welcome to a new world: Crawling, indexing & ranking in the age of mobile-first!” and the “SEO Rockstar Panel.”

Hedgehog Security

@GetYourThinking

Hedgehog Security founder and CEO Peter Bassill will also address delegates in London in a discussion titled: “Top 5 ways firms were hacked in 2017.”

Other high-profile names such Helen Southgate, managing director at Acceleration Partners, senior SEO Manager Manuel Martinez from The Stars Group and Matt Beswick, co-founder of Aira will be speaking during the four-day event.

Clarion Gaming’s Event Director, Shona ODonnell said: “We can’t wait to welcome these highly-esteemed speakers to London and we hope the delegates will enjoy hearing what they have to say.

“The lessons our delegates can learn from these industry experts will make a real difference and they can put it into practice as soon as they return from the conference.

We all need a little bit of education and LAC 2018 will have bags of it – check out some of the speakers who’ll be filling your head with bright ideas at this year’s show.

“The lessons our delegates can learn from these industry experts will make a real difference and they can put it into practice as soon as they return from the conference.
The event, which takes place at the ExCel, London from 7th-10th February, is expected to attract in excess of 5,000 delegates, 3,500 of which are affiliates, making it the biggest in its history.

Andor Palau, the Head of SEO at Peak Ace AG and a renowned expert for large scale international SEO, takes part in two talks, “Welcome to a new world: Crawling, indexing & ranking in the age of mobile-first!” and the “SEO Rockstar Panel.”

Hedgehog Security founder and CEO Peter Bassill will also address delegates in London in a discussion titled: “Top 5 ways firms were hacked in 2017.”

Jason Chong
March 28, 2010
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Samsung Developer Conference 2017 Opening Keynote

Samsung Developer Conference 2017 Opening Keynote https://gsfshow.com/static/images/empty/thumbnail.jpg 150 150 Jason Chong Jason Chong https://secure.gravatar.com/avatar/3d2a9c009ea0eae71329848fd3d285c1?s=96&d=mm&r=g March 28, 2010 March 28, 2010

It has never been more important for recruiters to perfect their “sales process” for identifying, nurturing, and hiring qualified talent.

Consider the current hiring environment: According to the Bureau of Labor Statistics, the national unemployment rate in November 2016 was 4.6 percent –the lowest level seen since 2007. Employment is growing rapidly, especially in top industries like technology and healthcare, according to the U.S. Bureau of Labor Statistics’Occupational Outlook Handbook. And top candidates – if they’re even open to a new opportunity – know that they’re in demand and often have multiple offers to choose from.

For recruiters, this can be an exhausting and unforgiving landscape to navigate, especially if they don’t have the right resources and strategies in place to be productive. Leveraging many of the same techniques and tools that sales & marketing teams use to be successful can help. The idea that the work of a recruiter is very much akin to that of a salesperson is certainly not new. It’s a logical connection to make: Both need to identify qualified prospects, nurture them through a specific process, and eventually – hopefully – close the deal before the competition does.

By taking a page or two from sales playbooks, recruiters are likely to find it easier to source candidates, build a pipeline of talent, and hire faster. For example, recruiters should work to: