Category
Connect

Category Connect at Grocery & Specialty Food West 2026 is a high-value, face-to-face meeting program that puts supplier partners in control of their category while delivering exceptional value to retailers. Replacing Retailer Connect, this first-come, first-booked initiative brings retailers and exhibitors together in one room for pre-scheduled, one-on-one meetings—allowing suppliers to own their category with exclusivity, and engage in focused, distraction-free conversations. Designed as a two-way exchange, suppliers deliver a concise pitch while gaining real-time insight into what’s working in retail operations, and retailers benefit from the ability to efficiently do business across multiple categories while discovering new products, innovations, and opportunities to feature in their stores—all accelerating decisions and driving meaningful business outcomes in one place.

Pre-registration required. You must be an exhibitor at GSF 2026 to be representing a category and take meetings with grocery retailers. Exhibitors, please inquire within for program fee.

Eligible grocery retailers are complimentary with registration to GSF 2026.

Exhibitors connect directly with grocery retailers through Category Connect, a dedicated, two-way, face-to-face meeting program designed to move business forward. This guaranteed, first-come, first-booked opportunity features 10 pre-scheduled, back-to-back meetings that allow exhibitors to present their products and solutions while gaining valuable retailer insights, and enable retailers to efficiently explore new opportunities across multiple categories.